PFW SS09!

PHILIPPINE FASHION WEEK SPRING SUMMER 2009. Yup you read it right. Apparently we now have spring-summer to add to our bi-seasonal calendar of wet and dry. Expect fall-winter, too.
Not to fret, it isn't the design of shifting weather patterns or global warming at work here. Rather, it is the revamped calendar of Philippine fashion week!
In an attempt to be consistent and at par with the rest of the fashion world, the minds behind Runway Productions, namely, Audie and Joey Espino, who bring Philippine fashion to the runway every year, decided to showcase fashion week twice a year to replace the original once-yearly affair. Joey Espino explains further in an interview with the Business Mirror: "to gain a foothold in the world stage, the country has to follow the international fashion calendar and be able to offer what Fashion Weeks in New York, Paris and Milan can: season-focused collections and bi-annual presentations." The Espino brothers are all about fostering a healthy and thriving local fashion industry that is able to compete on a global scale and they believe a grand fashion face-lift is due. In line with furthering Philippine fashion and supporting the worldwide environmental cause, Spring Summer 09 will open with a gala show sponsored by the Department of Agriculture (DOA) and the Fiber Industry Development Authority (FIDA). Perhaps as a prelude to the future of Philippine fashion in moving towards eco-friendly couture, each designer participating in PFW SS09 was given three to four yards of indigenous fabric with which to create something uniquely and intrinsically Filipino as well as ecologically sound and of the times. Hopefully, these kinds of collaborations will be a common affair, right?
The Espino brothers are bringing about quite necessary changes and I must say, it is an exciting time for Philippine fashion and designers alike! Winter, spring, summer, or fall, bring it on! Let's support homegrown fashion!

October 22, Wednesday
6pm Opening Gala Show Proudly Supported by the Fiber Industry Development Authority and the Department of Agriculture, SMX Convention Center Function Room 4
8pm Frederick Peralta, SMX Convention Center Function Room 4
10pm Premier Collection A featuring Jeff Rogador, Jerome Lorico, Pia Gladys Perey and Ralph Ng, SMX Convention Center Function Room 4

October 23, Thursday
6pm Premier Collection B featuring Edwin Tan, Pepsi Herrera, Raoul Ramirez and Tina Daniac, SMX Convention Center Function Room 4
8pm Project Runway Philippines Finale, SMX Convention Center Function Room 4
10pm Estien Quijano, SMX Convention Center Function Room 4

October 24, Friday
6pm Jorge Palmos, SMX Convention Center Function Room 4
7pm Folded and Hung, SM Mall of Asia Main Atrium
8pm Luxewear Collection A featuring Chris Diaz, Edgar San Diego, Harley Ruedas, Jerome Salaya Ang, Joel Escober, Jonite Martinez, Julius Tarog, Lizanne Cua, Mich Dulce, Ramon Favila, Rickie Abad, Roel Rosal, Roland Lirio and Simon Ariel Vasquez, SMX Convention Center Function Room 4
10pm Menswear featuring Bang Pineda, Frederick Policarpio, Odelon Simpao, Yako Reyes, Lyle Ibanez, M Barretto, Edwin Tan, Jerome Lorico, Ralph Ng and Raoul Ramirez, SMX Convention Center Function Room 4

October 25, Saturday
130pm New Generation Collection featuring Anthony Ramirez, Arnel Zulieta, Charina Sarte, Gela Salud, Glen Halamani, Greta Castro, Kat Corpuz, Maricar Kobayashi, Santi Obcena and Vania Romoff, SMX Convention Center Function Room 4
3pm Donn Delantar and Dimples La'O, SMX Convention Center Function Room 4
430pm Sassa Jimenez, SMX Convention Center Function Room 4
6pm Arnold Galang, SMX Convention Center Function Room 4
7pm Penshoppe, SM Mall of Asia Main Atrium
8pm Luxewear Collection B featuring Boying Eustaquio, Czarina Villa, Dexter Alazas, Edgar Madambe, Edwin Alba, Edwin Uy, Eric Delos Santos, Ferdie Abuel, Jay Sustiguer, John Guarnes, John Paras, Marc Rancy and Ronaldo Arnaldo, SMX Convention Center Function Room 4
10pm Renee Salud, SMX Convention Center Function Room 4

October 26, Sunday
130pm Ready to Wear featuring Adrian Rios, Don Protasio, Finina Tugade, Gretchen Pitchay, Janno Farrales, Jona Ballaran, Louis Claparols, Martin Bautista, Nikko Sonico, Pier Lim and Reian Mata, SMX Convention Center Function Room 4
3pm Michelle Lim, SMX Convention Center Function Room 4
430 Dita Sandico Ong, SMX Convention Center Function Room 4
6pm Design Fusion Collection featuring Alodia Cecilia, Anna Leah Salvador, Ceige Cagalawan, Dax Bayani, Dimple Lim, Happy Andrada, Kenneth Chua, Manelle Chamian, Ronan Opina and Ziggy Savella, SMX Convention Center Function Room 4
7pm Bench, SM Mall of Asia Main Atrium
8pm Visions and Trends featuring Angelo Estera, Brian Leyva, Enrico Carado, Garimon Roferos, Jerome Lorico, Kermit Tesoro, Norman Noriega, Patrick Galang, Pencil Diestra and Regine Dulay, SMX Convention Center Function Room 4
10pm Grand Allure Collection featuring Butz Fuentes, Catherine Cavilte, Claire Jarantilla, Jaki Penalosa, Lloyd Arceo, Michael Cinco, Nat Manilag, Nicky Martinez, Nolie Vineza, Oliver Tolentino, Popo Go, Richard Papa, Ruby Castrodes and Russel Torres, SMX Convention Center Function Room 4

October 27, Monday
7pm Bayo, SM Mall of Asia Main Atrium

October 28, Tuesday
7pm Plains and Prints, SM Mall of Asia Main Atrium

October 29, Wednesday
7pm The Ford Models' Supermodel of the World Philippines National Finals, SM Mall of Asia Main Atrium